Hello, I'm Katrina.

I’m a strategic creative who speaks fluent business.

Part marketing strategist, part designer, part developer, and fully commercially minded — I sit at the intersection of creativity, technology and growth. For more than two decades, I’ve helped businesses turn ideas into brands, brands into digital ecosystems, and digital ecosystems into measurable revenue.

I have a knack for unpacking complex concepts and rebuilding them into clear, compelling and high-performing experiences — whether that’s a website, a campaign, a brand system or an entire go-to-market strategy. I don’t just design things that look beautiful (though they do). I build things that work.

As a former marketing agency co-founder and long-term consultant, I understand business beyond the surface layer. I think about positioning, scalability, profitability and user psychology as naturally as I think about typography and UX. I’m comfortable in the strategy room, hands-on in execution, and energised by solving problems that actually move the needle.

Entrepreneurial by nature, loyal by character and driven by impact, I thrive in ambitious environments where innovation matters and momentum is valued. I’m looking for a high-level opportunity where I can contribute strategically, create boldly, and help build something meaningful — not just something that fills space on the internet.

If you’re building something big, I’m the kind of person who rolls up her sleeves, sharpens the idea and helps make it win.